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Hydralyte took out this year’s Australian Self Medicated Industry (ASMI) award for the best large budget consumer campaign with its usage occasions campaign.

The campaigns showcased a 360-media mix to overcome market challenges, improve health literacy and to communicate additional benefits of the Hydralyte range to consumers.

ASMI-awards

ASMI-awards

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One Reply to “Hydralyte Wins at ASMI Awards”

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